Why Made To Order Matters
“Made to order invites you to slow down, choose intentionally, and value what’s made just for you.”
Our made-to-order business model naturally encourages mindful purchasing because it changes how and why people buy. Instead of fast, impulsive decisions, it invites intention, patience, and connection.
It slows the buying process
Made to order introduces a pause between desire and delivery. That waiting period encourages customers to think more carefully about their choice — Do I really want this? Will I wear it often? Does it fit my lifestyle? Slowing down helps shift purchasing from impulse to intention.
It reduces overproduction
When items are only made once they’re ordered, there’s no excess stock sitting unsold or going to waste. Customers understand that their purchase directly triggers production, which reinforces the idea that each garment has value and purpose — it’s being made specifically for them.
It highlights the effort behind each piece
Made-to-order reminds people that clothing doesn’t appear instantly. It takes time, skill, and human labour to create a garment. This awareness builds respect for the product and the people who make it, encouraging customers to choose carefully and value what they buy.
It supports quality over quantity
Because made-to-order focuses on producing fewer pieces with intention, customers are more likely to invest in garments they truly love and plan to keep. This mindset favours long-term wear rather than short-term trends.
It encourages emotional connection
Knowing that something is made just for you creates a stronger bond with the garment. That emotional connection often leads to better care, longer use, and less likelihood of treating clothing as disposable.
It reframes purchasing as a commitment
Made-to-order asks customers to commit — to wait, to choose thoughtfully, and to take responsibility for their decision. That sense of commitment naturally aligns with mindful consumption and more sustainable habits.
In short
A made-to-order model turns buying into a conscious choice rather than a quick transaction. It invites people to slow down, think ahead, and value what they purchase — which is exactly what mindful purchasing is about.
Why Made to Order Matters – FAQs
What does “made to order” mean?
Made to order means each Withnell piece is created specifically for you after your order is placed, rather than being mass-produced and stored in warehouses. This allows us to reduce waste, focus on quality craftsmanship, and create garments with intention.
Why does Withnell use a made-to-order model?
We choose made to order to support slow fashion, ethical production, and sustainability. By only making what’s needed, we avoid excess stock, reduce environmental impact, and ensure every garment receives the attention it deserves.
How long does made-to-order clothing take?
Because each item is made just for you, production times are longer than ready-to-ship clothing. Estimated lead times are listed on each product page but usually we work with a 2-3 week window. We’ll always keep you updated and notify you as soon as your order ships.
Can I return a made-to-order item?
As made-to-order items are produced specifically for you, we ask our customers to make considered choices before any purchase. However, if your item arrives and you are not happy with it you have the right to return within 14 days of receipt of order (see our returns policy) if there is a production error, please contact us and we’ll make it right.
What if I’m unsure about my size?
We strongly encourage you to contact us before ordering if you’re unsure about sizing. We’re happy to help you choose the best fit based on measurements, styling preferences, or past purchases.
Getting the size right from the start helps avoid waste and ensures you love your piece.
Can I request custom sizing or adjustments?
Custom sizing or small adjustments are possible and this is one of the many benefits. . Please reach out before placing your order to discuss your request and we’ll let you know what’s possible. Unfortunately we cannot accept returns for any custom orders.
What if my made-to-order item doesn’t fit?
Because each item is made specifically for you, we recommend reviewing measurements carefully and contacting us before ordering. If there’s an issue due to an error on our end, we’ll work with you to find a solution.
Is made-to-order more sustainable?
Yes. Made-to-order clothing significantly reduces textile waste, overproduction, and unsold inventory. It’s a more responsible way to produce clothing and aligns with our commitment to sustainability and conscious consumption.
