Why do comfortable, quality dresses matter? Why do we make them to order?
There’s a certain kind of joy that comes from slipping into a dress that feels just right. Not just because the colour suits you or the neckline sits neatly — but because the fabric breathes with you, the fit moves with your body, and every detail has been made with care.
At Withnell, we believe clothes should bring ease, not effort. That’s why we focus on making beautiful, comfortable dresses — slowly, thoughtfully, and to order.
Helen Pleated Dress
We often talk about comfort like it’s a luxury, but really, it should be a given. You shouldn’t have to choose between feeling good and looking good. Whether you're running errands, working from home, pottering in the garden, or heading out for dinner, your clothes should support you — not get in the way.
That’s why we choose natural fabrics like Irish linen and soft cottons. These materials are breathable, gentle on the skin, and soften more with every wear. They’re the sort of fabrics you’ll reach for again and again — and the kind that last.
Sunnyhurst Irish Linen
We also design with movement in mind. Our dresses are cut to allow room to breathe, with sleeves that don’t pinch, waistlines that aren’t restrictive, and hems that swish when you walk. Every shape we create is tested for ease, so you can move through your day feeling yourself — not boxed in.
Quality Over Quantity
We don’t follow trends. Our styles are made to last through seasons, not weeks. We believe that buying fewer, better pieces — made well and worn often — is the most sustainable way to dress.
That belief shows up in the details. We take care with every seam, every hem, every button. The finishes are clean, the construction is solid, and the fabrics are chosen for both beauty and resilience. When you hold a Withnell dress in your hands, we want you to feel the difference — and know it was made to last.
Muriel Darwen
Why We Make to Order
Making to order allows us to work in a slower, more intentional way. Instead of mass-producing hundreds of the same style, we create your dress when you order it — just for you.
This reduces waste, lowers our environmental impact, and gives us the flexibility to customise your dress if needed. Want the hem a little longer? Prefer a different fabric? Looking for sleeves that suit your shoulders better? No problem — we’re always happy to tweak things to make your piece truly yours.
It also means we’re not left with piles of unsold stock. We only make what’s wanted and needed — which keeps our studio calm, our processes focused, and our values intact.
Frida Denim
The Sound We Love
One of our favourite parts of the job? Hearing the little sounds customers make when they try their dress on for the first time. A quiet “oooh,” a soft smile, the way their hands smooth the fabric over their hips.
It’s those moments that remind us why we do what we do. When someone feels good in what they’re wearing — really good — it shows. They stand a little taller, breathe a little deeper. It’s not about dressing up. It’s about dressing in something that fits your life, your body, your pace.
Clothes With a Conscience
Our approach might be slower, but that’s intentional. We don’t rush, because we care about every step — from where our fabric comes from, to how it’s cut, sewn, and wrapped. When you buy from Withnell, you’re supporting a studio that values craftsmanship, sustainability, and genuine connection.
You’re not just buying a dress — you’re investing in something that was made with care, designed for comfort, and created to last.
If you're looking for your next favourite dress — one that feels like you, fits like a dream, and works with your life — we’d love to make it for you.
Explore our current collection or get in touch to chat about a custom piece. We’re always happy to help.